What’s Up With This Zune Thing?

*property of Microsoft and Zune Brands

Okay the Zune HD has come out.  The public loves it, yes indeed. Yay, celebration iPod still rules the market we all know.  However, what people fail to realize is what truly separates the Zune brand away from Apple’s iPod, Creative’s Zen, Sony’s Walkman, or Sandisk’s Sansa players (or the iRiver, yes something like that exists).  The Zune brand is of course Microsoft’s baby, and next to Windows and Xbox, the Zune is one of Microsoft’s largest financial and resource-consuming endeavors.  Still with Zune controlling ~10% of the MP3 player market, people don’t understand what makes the Zune a Zune, and not just an “iPod knockoff.”  Well, let me try to explain

The most convincing aspect of the Zune brand (besides “The Zune Social”, players with song-sharing capabilities, built-in FM etc.) is the Zune Pass.  Most people who know Zune Pass even a little may have seen this commercial with The Aprentice’s Wes Moss.  The Zune Pass is essentially music rental, for people who don’t want a library of 4 billion songs, half of which they don’t listen to anymore.  There is a market for music purchase and a market for music rental, at least that’s what the Zune Pass is telling us.

Pretty much I find the Zune Pass, the deal of a lifetime.  Unlimited music downloads for a flat monthly rate. $14.99 a month, with 10 free song downloads, essentially dropping the monthly price to $4.99.  So you get free music as long as you keep paying (just like Netflix, or Blockbuster for movies) and free songs along the way (not Netflix or Blockbuster).  HEY! This sounds great right?!

But why isn’t the Zune Pass flying off the shelves and becoming the next music phenomenon.  Why do most people buy & download (if they buy at all) from iTunes?  Why, is the Zune Pass stagnant instead of giving a nice hill climb up the sales charts?  Well Mr. Michael Gartenber of Entelligence has some great ideas in his Engadget article.  Zune has not capitalized on the idea of music rentals at essentially $4.99 a month.  They don’t emphasize their hardware.  They don’t discuss the capabilities and the opportunities of having music rental and purchase living in harmony together.  Their advertisements miss the target and don’t capitalize on the unique value of the Zune brand.  Why? Well, we (consumers) don’t know.  Xbox hit the mark, the brand sells.  Why can’t Zune?

*property of Microsoft and Zune brands

Is the Zune a dying brand?  Is the Zune HD the “saviour” of the brand that will bring the name to a broader, everyday consumer-base?  Is music rental possible now or has Microsoft jumped the gun on this one?

(comments are appreciated!)

New Look, New Posting? . . .

Well, I like this whole blogging thing, in the past it was only for class but I feel that I should start up again, at least occasionally.  Here goes . . .

The Truth of Buddhism

Recently I attended a lecture by Dr. Yao. He spoke about Buddhism.  Particularly he spoke about the differences between the Hindu/Buddhist interpretation of time and the Judeo-Christian interpretation.  According to Dr. Yao the traditional time that is used today in modern culture including the calendar of 12 months is based on the Judeo-Christian tradition.  He says that our time has a definite beginning and end and is moving forward.  That type of time is linear.  Buddhist time is cyclical and he described that according to Buddhism, Hinduism and Greek traditions time repeats itself.

He then played an interview of a Professor Steinhardt P.J. from Princeton University in New Jersey.  Professor Steinhardt is a physics expert and described how the long standing theory for how the world began was the Big Bang Theory.  As the knowledge of science expanded so did the theory.  He says that the theory became more and more complicated to explain the increasing amounts of scientific questions posed.  Eventually he claimed that the theory became too complicated to be taken seriously.  The big bang theory could also not account for dark energy.  His theory says that dark energy causes the universe to accelerate and expand.  The universe expands every 15 billion years by a fraction of 2 then they cycle of time starts again.

After the interview was played Dr. Yao continued to explain that the Big Bang theory had roots and similarities to the Judeo-Christian thoughts of the beginning of time.  Both included an arbitrary beginning of the universe from nothing.  Therefore it was easier for people to accept the Big Bang theory because they had already known about it indirectly.

An interesting question came up.  Someone asked how one can improve himself if time repeats itself.  The ultimate goal of Buddhism is to break the cycle, yet how can cycling time fit in with the theory?  Dr. Yao quoted Nietzsche who said that there are only so many options of what one person can become in their lives.  When repeated infinite times, this would create a cycle.  Therefore one’s immediate next life will not be the same, but the order and cycle of the lives will repeat eventually.  Thus the earlier Buddhist principles gave hope that one can improve him/herself whereas the reality is that there is an infinite cycle.  His answer still doesn’t make sense to me.  It seems that he’s showing how Buddhism is wrong and how you cannot break the cycle which is the ultimate goal.  Is this a flaw or a misinterpretation?  Is the truth of Buddhism that the cycle cannot be ultimately broken?

Bangladesh Cyclone Claims Over 3,000 of Us

I’m sure that most of you have heard about the cyclone that occured in Bangladesh.  Most news sources have their own story though I just “happened” to find this story on FoxNews.com.  The article can be found here.  There isn’t much news about the catastrophe now.  However, I find it truly distressful that the majority of the people who were most affected by the trajedy are villagers.  I understand that the capital was without power but so far the death toll has been a staggering 3,000 people and counting.  It’s difficult for people who lived in huts and very small villages to simply pick up their lives after such a trajedy.  This natural disaster has surpassed the level of catastophe of Hurricane Katrina which claimed around 1,800 lives.  Imagine our sorrow surrounding the events of Hurricane Katrina; doubled..

It’s nice to see that an international effort has been taken to rebuild, repair and help those who were affected and the area that they used to call home.  As usual the United States has sent in it’s assistance and the UN Undersecretary General for Humanitarian Affairs claimed that several million dollars have been raised to assist the relief (link here).  However is that enough? Are a few million dollars enough to fix thousands of homes, rebuild lives and restore a third-world country into working condition?  Do the world powers take world trajedy’s seriously as they would have a decade ago?  Is the world becoming tired of hurricanes and other natural disasters?

I would love to say that this is not at all the case.  In fact for the most part I believe that inside most of us, we truly do feel sorry and care for those affected.  However world powers seem to be less caring about the international human condition that they should be.  The United States seems to be a country in the race only for itself.  I understand  that governments need to worry about their own respective countries, but how in the world can we be in a war in Iraq and allow the atrocities to continue in Darfur and Congo?!  How can people worry about clothing their dogs and cats for halloween and PETA be concerned about “rights for animals” when children, children are dying due to mistreatment.  Women are being raped in Darfur and Congo and they are dying; they simply cannot live.  People buy $100,000 cars, buy two even three houses and complain about their lives at the office, when some people across the Atlantic simply cannot help themselves to find work, food or even proper shelter.

I find that people are scared.  They are afraid to see what they’ll find if they go and explore the true human condition.  They don’t want to see what other’s are suffering through because they’ll feel guilty that they aren’t doing all they can to help.  If they help they might just have to give some of their money and time to others.  They believe that by being apathetic the problem simply doesn’t exist.  However, people in Bangladesh will suffer whether people know or not.  Women and children will still be mistreated and true justice for mankind will not be achieved.

Lack of Voting Diversity in Republican GOP Candidates

I recently saw this article on FoxNews.com and thought it was very interesting.  The article is not at all long and despite its length it has a strong message.  Four of the main Republican GOP candidates are missing out on a debate at Morgan State University which is composed mainly of black and other minority students.  Specifically Rudy Giuliani, Fred Thompson, John McCain and Mitt Romney are missing out.  They are supposedly instead of debating, making money for their campaigns by fundraising.

I can see that many people would be upset by this.  However I’ll start by saying that the election is not past the primaries yet so therefore it would make sense for certain candidates to concentrate on making more money as advertising for campaigns will get very hot in the coming months.  Also the Republican candidates have in the recent decades found that minority voting has made less of an impact on their elections, as most minorities generally vote democratic.

I feel that this shows that the candidates are either afraid to speak to a minority crowd or don’t want to diversify their support base.  I can understand that the Republican Party is not the best at appealing to minorities however this shows a growing separation of some of the candidates from the minorities.  I do not support any illegal immigrants in the United States; however all the commotion that has been going on seems to be making the U.S. look like a country with a government that does not welcome minorities and diversity. Recently 1% of the population of Irving Texas was sent back to Mexico due to their status as illegal immigrants.  As Bush is Republican even though he has nothing to do with the actions of individual cities, these actions put a bad face on him, the administration and the upcoming Republican candidates.  A large amount of the republican candidates do not want to fully export all the illegal immigrants out of the U.S.  Many support a guest-worker program where illegal immigrants could work in the country for up to a certain time.  However it’s hard to tell that certain candidates support minorities as they won’t profess their ideals to a minority crowd.  It’s important to diversify the appealing crowd of the republican candidates.  I believe that the four candidates, who are not speaking at Morgan State University, should try to put more of an emphasis on speaking to the right crowds.

The Republican candidates should attempt to diversify the crowd in which they appeal to.  Some seem to have good standpoints on issues such as immigration.  A guest-working program would make the transition towards a stricter immigration laws easier.  However, not speaking in a university especially one so close to the capital shows perhaps that some of the candidates do not want to work to show their support for a more diverse support base and a more diverse America.  The government supports the law, which in this case does not support certain types of immigrants and thus a certain minority.  The government also supports diversity.  I am concerned that our future leaders and current politicians of the government do not want to make this evident to the U.S.  They need to do this to make sure that the next administration is approved by a higher percentage of the voting population.

*UPDATE* – Here’s a recent link published after I wrote this post that supports pretty much everything I’ve said here.

The Society of Bioshock

           In reference to the topic of society that has come up in class I thought of another type of society that has been recently released for public viewing in the form of a video game.  The game is called BioShock.  It’s published by 2K Games and recently came out this August.  The game is more of an interactive story than an actual video game and is considered by its publishers to be a “genetically enhanced” first-person shooter.  There are literally dozens of ways that one can defeat his enemies in the games ranging from using simple guns to your genetic enhancements which allow you to spout electrical currents, fire, ice and other elements.

           The story is really what is most relevant though.  You are a man whose plane crash lands over the Atlantic Ocean in 1960.  You find yourself swimming up to a tower in the middle of the ocean and climb into a submarine of sorts.  Then a video plays out telling you the premise of this underwater city that you are headed toward.  The creator of the city is named Andrew Ryan and he has created an underwater city called “Rapture” in 1946 where artists and scientists are not limited by society.  The city is basically a combination of Treasure Island with a Red Light District and any 1940’s metropolis.  Anyone can do anything, but Andrew Ryan assumed that order would play out because he hand-picked the citizens of Rapture based on their qualities that he saw fit.  He chose only the best artists and the best scientists.  When you reach the submarine you see a statue holding a ribbon and on it written “No Gods or Kings Only Man”.  During your descent into the city he explains his ideas in the video.           

           “Is a man not entitled to the sweat on his brow?  No says the man in Washington, it belongs to the poor.  No says the man in the Vatican it belongs to God.  No says the man in Moscow it belongs to everyone.  I rejected those answers.  Instead I chose something different.  I chose the impossible.  I chose Rapture.  The city where the artist would not be censored.  The city where the scientist would not be vowed by petty morality.  Where the great would not be constrained by the small.  And with the sweat of your brow, Rapture can become your city as well.”  – Andrew Ryan           

           As you pass into the city you pass through gates which read “All good things of this Earth flow through into the city”.  What happened in the 14 years of its existence is simple to say.  Genetic enhancements are caused by a substance caused ADAM and another substance called EVE which cause more active enhancements.  ADAM is harvested from the dead.  Eventually the city broke out into civil war.  On one side was Andrew Ryan and his now skewed ideals and his quest to keep Rapture a secret from the world at all costs.  The other side consisted of the citizens and the discoverers of the ADAM and EVE.  By 1959 the city was engrossed in war.  When your character arrives in 1964 there are very few normal people left.  All that are left are splicers, genetically corrupt individuals, “Little Sisters” who harvest the ADAM and their protectors “Big Daddies,” tough, enhanced humans in old diving suits.           

           Rapture proved to be a failure although the ideas are similar and different from those of Communism, Capitalism, or St. Benedicts Rules.  It seemed as though Ryan eventually became a dictator of sorts not allowing anyone to contact the outside world which is similar to communism as no one can leave a communist society.  Also there are security systems in Rapture like an automated-police force as there would be police in a Capitalist society.  What do you think about this type of society? Could it work in the real world at all?  Are there ideas that can be taken from Andrew Ryan that could be used today?

 The Official BioShock Website

 The Introduction Video by Andrew Ryan 

An Video Overview of the Game with a Little Sister and a Big Daddy (contains graphic material)

The Demo of the Game for Those of You With Strong Wits

 

3rd Party BIOSHOCK Art

Some Great Art from Gavin Hargest.  Mr. Hargest is really a talented artist.  The art of my heading is also by him.  The art below is from the game BIOSHOCK by 2K Games.  The game is already very artistic and he adds to it magnificently in these color sketches.  Please Look at my analyzing of the society of Bioshock above.  (Yes that blog post was previously posted on the “Am I My Brother’s Keeper” Blog)

“Big Daddy”

“Big Daddy Encounter”

My First Post

This is my first post into what I hope will be an exciting . . . uh . . . blogging experience.  Hopefully I’ll get people to read my blog and what I have to say to the public.